XTEL, a Luxembourg-based company and global leader in AI-first revenue management enterprise solutions, extends its AI investment in Revenue Management with the acquisition of Perfect Category. With engineering divisions across the globe, XTEL continues to drive innovation and deliver cutting-edge solutions worldwide.
With this addition, XTEL brings category management and AI-powered assortment analytics to its Revenue Management platform. XTEL’s sustained hyper growth positions the company as one of the fastest-growing unicorns in Europe.
Global mega brands such as Coca-Cola, Oreo, Heineken, Nespresso, PepsiCo, Mars, and Unilever, along with industry experts, recognize XTEL as a global leader in Revenue Management and will gain significant additional value from this integration.
Also Read: Unipaas Unveils Seamless Card-on-File Migration to Accelerate Embedded Payments Growth for SaaS Platforms
By adding category management and AI-powered assortment analytics to the XTEL platform, XTEL offers the most comprehensive Revenue Management platform for global brands. The company’s strong partnership with Microsoft and Copilot, along with its complementary blue-chip client base, is fueling XTEL’s continued hyper growth.
All Perfect Category intellectual property will be integrated into the XTEL platform, allowing both existing and new clients to immediately benefit from its value. Incorporating Perfect Category into XTEL’s portfolio enables the unification of augmented AI data management, trade promotion management, advanced AI analytics, assortment, and retail execution within a single ecosystem.
Leadership Commentary
Rob Mullen, CEO of XTEL commented: “With the addition of Perfect Category, we move one step closer to realizing our vision of an integrated commercial execution engine. This acquisition helps us deliver unparalleled capabilities to our customers by uniting category planning, trade execution, and AI-powered insights into a single workflow.”
Alberto De Antoni, Principal at Bain Capital, and Nicholas Theuerkauf, Managing Partner at SilverTree Equity, added: “Perfect Category is a perfect fit for XTEL’s vision of being the leading revenue management technology platform for global brands. By unifying category management and revenue management in a single, AI-powered system, XTEL is redefining how global brands approach their commercial planning and execution. The addition of Perfect Category broadens the suite and reinforces XTEL‘s mission-critical proposition in a fast-growing, highly complementary segment.”
Source: PRNewswire
