Tag:
B2B
Staff Writers
Beyond Ads: The Rise of Data Monetization Platforms in B2B Enterprises
For years, B2B companies relied on traditional ads to boost brand awareness and generate leads. Ads are still part of marketing strategies. For instance,...
Investment and Budget Allocation
Nue Raises $20M to Drive the Next Evolution in Revenue Lifecycle Management
The B2B SaaS industry is at a tipping point, undergoing a technology refresh that is redefining how companies manage and drive revenue. Legacy tools...
News
Informa TechTarget: B2B Growth Accelerator for Tech
he creation of Informa TechTarget was confirmed, following the successful completion of the combination of TechTarget, the global leader in purchase intent-driven services, with Informa...