Tag:
go-to-market
News
Apollo.io Acquires Pocus to Accelerate Its AI-Native Go-to-Market Operating System Vision
In a really noteworthy step for the sales and revenue technology area, Apollo.io revealed the purchase of Pocus, its first acquisition ever. This is...
News
Clari + Salesloft, and 1mind Join Forces to Accelerate AI-Driven Revenue Orchestration
Clari + Salesloft has announced a strategic partnership with AI-led growth platform 1mind to advance AI-driven revenue orchestration. The collaboration integrates Clari + Salesloft’s...
Sales and Marketing Alignment
Marketing Automation in 2026: How Revenue Teams Scale Personalization and Drive Predictable Growth
The automation of marketing activities in 2026 has evolved beyond its previous function which allowed organizations to send emails at specific times while they...
Customer Success
CROFirst’s Weekly Roundup: Aithon, Databricks, OmniSpay, Aligned, Dispatch, Summize, & Square
Welcome to CROFirst’s Weekly Roundup — your essential briefing on the latest innovations shaping AI-native revenue systems, embedded finance platforms, intelligent deal execution, automated...
News
Chris White joins Camunda as Chief Revenue Officer
Camunda, the leader in agentic orchestration, has announced the appointment of Chris White as Chief Revenue Officer. Chris brings more than 30 years of experience in...
News
OpenObserve Appoints Shani Shoham as Chief Revenue Officer
OpenObserve, the modern observability platform delivering 140x lower storage costs with zero database management, announced the appointment of Shani Shoham as Chief Revenue Officer....
Customer Success
CROFirst’s Weekly Roundup: Zone & Co, FlexTecs, Saltbox MGMT, KPMG, Uniphore, Base, Triple Whale & More
Welcome to CROFirst’s Weekly Roundup - your essential briefing on the latest innovations shaping revenue operations, agentic finance intelligence, AI-enabled sales execution, customer-led growth,...
News
Highspot Introduces Agentic AI Capabilities to Sharpen Deal Execution and Boost Sales Wins
Highspot has unveiled its Winter Product Launch 2026, rolling out new agentic AI capabilities designed to help sales and go-to-market (GTM) teams execute deals...
