Tag:
go-to-market strategies
Staff Writers
Account-Based Marketing in 2026: How Revenue Teams Drive Higher Deal Value and Predictable Growth
The way we think about leads is broken. The Marketing Qualified Lead. The MQL. Everyone used to chase it. Hit it, nurture it, hope...
News
Metronome Redefines Software Monetization for the AI Era with New Pricing and Billing Innovations
Metronome, the top monetization platform for usage-based and hybrid business models, has unveiled new features. These aim to change how software companies link value...
News
Propel Software Appoints Zack Jha Chief Revenue Officer
Propel Software, creator of the first product value management (PVM) platform that transforms how businesses create, market, sell, and service products, has named Zack...
News
Boomi Appoints Diane Fanelli as Chief Revenue Officer
Boomi™, the leader in AI-driven automation, announced the appointment of Diane Fanelli as Chief Revenue Officer. Fanelli will lead Boomi’s worldwide revenue organization, responsible...
News
Plenful Names Michael Longo Chief Revenue Officer
Plenful, an agentic operating system designed to streamline pharmacy and healthcare operations, has appointed Michael Longo as Chief Revenue Officer (CRO) to lead its...
News
Kurrent Names Patrick Ball as Chief Revenue Officer
Event-native data platform pioneer Kurrent has appointed enterprise technology veteran Patrick Ball as Chief Revenue Officer, tasked with scaling sales operations and advancing go-to-market...
News
Trellix Appoints Natalie Polson Chief Revenue Officer
Trellix, the company delivering the future of AI-powered cybersecurity, announced Natalie Polson has joined Trellix as chief revenue officer (CRO). In this role, Polson will...
Investment and Budget Allocation
What Revenue-based Financing Means for Sales Forecasting and Growth Planning
Revenue based financing (RBF) is changing how businesses plan for sales and growth. Instead of fixed loan payments or giving away equity, companies pay...
