Tag:
marketing analytics
News
Mutinex Brings Its Vendor-Neutral Open-Source MMM Validation Framework to North America for Marketers Who Demand Proof Versus Promises
Mutinex, a leader in marketing mix modeling (MMM) solutions that provide clients with answers-on-demand, announced the North American launch of its globally endorsed Open...
News
Singular Integrates Claude to Enable Natural Language Marketing Insights
Marketing analytics platform Singular has announced a new integration with Claude, Anthropic’s advanced large language model (LLM), allowing marketers to access and query campaign...
News
CallRail Expands Messaging Capabilities to Help Businesses Convert More Leads
CallRail, a leading provider of marketing analytics and communications solutions, has unveiled major enhancements to its messaging platform aimed at helping small and medium-sized...
