BlueConic, a leader in customer data and intelligence solutions, has unveiled the industry’s first Customer Growth Engine (CGE), marking a significant evolution beyond traditional Customer Data Platforms (CDPs). This new platform is designed to transform customer data into actionable strategies that drive revenue growth, enhance retention, and create long-term customer value.
“Businesses don’t just need data—they need results,” said Melissa Murray Bailey, CEO of BlueConic. “The traditional CDP market has focused on data collection and access, but we believe the future belongs to companies that can orchestrate data at scale to drive measurable business outcomes. That’s why we’re introducing the Customer Growth Engine—AI-powered, privacy-first, and built to help brands unlock the full value of their first-party data.”
The CGE distinguishes itself by integrating AI-driven audience intelligence, predictive modeling, and omnichannel orchestration to directly impact revenue. It enables brands to own and monetize their first-party data while ensuring compliance with evolving data privacy regulations. The platform’s AI-first architecture supports real-time segmentation, next-best-action insights, and automated decision-making, allowing brands to execute strategies more efficiently.
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Unlike traditional CDPs that primarily manage data, BlueConic’s CGE offers a comprehensive approach to customer lifecycle optimization, supporting acquisition, engagement, retention, and revenue expansion. By transforming data into strategic business intelligence, the platform informs marketing, commerce, and product decisions.
“Our AI doesn’t just personalize content—it shapes customer experiences, predicts outcomes, and helps businesses execute at speed,” said Leo Carbonara, VP Product at BlueConic. “As the intelligence layer between data and activation channels, the Customer Growth Engine empowers businesses not just to react to change, but to drive it.”
The Customer Growth Engine is now available to retailers and brands seeking to modernize their approach to data activation, revenue growth, and AI-driven customer intelligence.
