Performance Metrics and Analytics
Performance Metrics and Analytics
Why Net Revenue Retention Is the Ultimate Metric for Measuring SaaS Growth and Customer Value
Scaling a SaaS business feels great on paper until you look at the bill for every new customer you chase. CAC keeps climbing, sales...
News
Accenture Invests in Alembic to Reinvent Marketing Measurement with Causal AI
Accenture has announced a strategic investment in Alembic, the leading AI-driven causal marketing intelligence platform. Through Accenture Ventures, the company will help its clients...
News
Ibotta and ABCS Insights Partner to Strengthen Measurement of Digital Promotion Impact
Ibotta, the NYSE-listed performance marketing platform for promotions, has entered into a new partnership with ABCS Insights, a leader in ad effectiveness analytics, to...
Performance Metrics and Analytics
Hightouch Launches AI-Driven Agents Platform to Transform Marketing Workflows
Hightouch has launched Hightouch Agents, an AI platform made to boost marketer productivity. It automates repetitive tasks and enhances creativity in research, planning, execution,...
Customer Success
CROFirst’s Weekly Roundup: Metronome, Syntax Data, Rallyware, Ant International, Solutions by Text, Trulioo & More!
Welcome to CROFirst’s Weekly Roundup — your essential source for the latest advancements in revenue optimization, investment strategy, customer engagement, and analytics-driven decision-making. This...
News
Trulioo Expands KYB Leadership With Launch of Credit Decisioning to Power Smarter Risk Insights
Trulioo announced the launch of its new Credit Decisioning capability—a significant expansion of its business verification (KYB: Know Your Business) offering. The new module...
News
White Clay and Curinos Partner to Bring Real-Time Market Intelligence Directly Into Deal Pricing
White Clay has entered into a strategic partnership with Curinos Inc. in a move aimed at strengthening how banks and credit unions price deals,...
News
State Street Strengthens Data Intelligence Capabilities with Acquisition of PriceStats
State Street Corporation has announced the acquisition of PriceStats, a global leader in inflation analytics that provides daily inflation data derived from millions of...
