Performance Metrics and Analytics
News
pharosIQ Expands atlasIQ to Give B2B Marketers Unmatched Global Buyer Intelligence
pharosIQ, a leader in first-party intent-driven lead generation, has expanded its atlasIQ platform, arming B2B marketers with deeper insights into buyers across industries, regions,...
News
TapClicks Launches 13 New AI Insights Agents to Elevate Smart Marketing
TapClicks, the leader in Smart Marketing solutions, announced the release of 13 new AI-powered Insights Agents in its September product update. TapClicks provides an...
News
ISN® Strengthens Financial Monitoring to Broaden Operational Risk Oversight
ISN, the global leader in contractor and supplier management, announced the expansion of financial risk intelligence through its platform, ISNetworld®, providing Hiring Clients real-time...
News
Mutinex Brings Its Vendor-Neutral Open-Source MMM Validation Framework to North America for Marketers Who Demand Proof Versus Promises
Mutinex, a leader in marketing mix modeling (MMM) solutions that provide clients with answers-on-demand, announced the North American launch of its globally endorsed Open...
Customer Success
CROFirst’s Weekly Roundup: Consalia, AlphaStream, TrueLoyal, WorkFusion, Monday.com, Moody’s & More
Welcome to CROFirst’s Weekly Roundup—your trusted digest on the latest in revenue optimization, investment strategies, sales alignment, customer success, and analytics. This week showcases...
News
Snappy Kraken Launches Real-Time AUM Pipeline Dashboard, Enabling Enterprises to Prove ROI and Scale Organic Growth
Snappy Kraken, the martech innovator dedicated to powering smarter, more efficient financial advisor marketing initiatives, announced the release of its AUM Pipeline Dashboard to...
News
The Hoffman Agency Launches GEDI to Measure Brand Visibility in AI-Powered Discovery
The Hoffman Agency announced the launch of Generative Engine Discovery Insights (GEDI), a capability designed to help brands understand how they are represented in...
News
Moody’s Unveils Agentic Solutions to Accelerate Decision-Making and Automate Complex Workflows
Moody’s has introduced Agentic Solutions, a new suite of AI-powered capabilities aimed at transforming how organizations manage complex decision-making in high-stakes environments. The offering...