Performance Metrics and Analytics
News
StreetMetrics Launches Intelligence: The Command Center for Smarter OOH Decisions
StreetMetrics announced the launch of StreetMetrics Intelligence, a next-generation platform built to help media owners—and soon, advertisers and agencies—plan faster, sell smarter, and uncover...
Customer Success
CROFirst’s Weekly Roundup: Rightworks, Everstage, Conga Technologies, Dexian & More
Welcome to CROFirst’s Weekly Roundup—your trusted source for the latest developments in strategic revenue management, tech-led growth, and operational intelligence. This week brings major...
News
Qualtrics and PureSpectrum Partner to Deliver Advanced Synthetic Research Capabilities
Qualtrics, the leader and creator of the experience management (XM) category, and PureSpectrum, the innovator in market research data quality and technology, announced a...
News
Nielsen and WPP Media Expand Audience Measurement Capabilities
Nielsen, a global leader in audience measurement, data and analytics, and WPP Media have announced a new agreement for audience measurement spanning TV, streaming,...
Customer Success
CROFirst’s Weekly Roundup: Salesforce, Genesys, Fractal, CGI, CobbleStone & More
Welcome to CROFirst’s Weekly Roundup—your trusted source for the latest developments in strategic revenue management, tech-led growth, and operational intelligence. This week brings major...
News
Nielsen Launches Outcomes Marketplace to Advance Ad Performance Metrics Beyond Reach and Frequency
Nielsen has unveiled its Outcomes Marketplace, a significant advancement within its Nielsen ONE platform, aimed at redefining how advertisers measure the true impact of...
News
Dun & Bradstreet Launches D&B Healthcare Insights to Fuel Smarter Sales and Marketing Strategies
Dun & Bradstreet, a global leader in business data and analytics, has unveiled D&B Healthcare Insights, a powerful new dataset designed to help sales...
News
Julius AI Secures $10M Seed Funding to Advance Conversational Data Analysis
Julius AI, a platform that enables conversational data analysis, has raised $10 million in a seed funding round led by Bessemer Venture Partners. The...