Performance Metrics and Analytics
News
Nitrogen Teams Up with Advyzon for Comprehensive Portfolio Analytics and Management Integration
Nitrogen and Advyzon, two leading players in the WealthTech sector, have announced an enhanced integration and strategic sales partnership aimed at delivering a unified,...
Customer Success
CROFirst’s Weekly Roundup: Huron, G2, Comaptio, Pendo & More
Welcome to CROFirst’s Weekly Roundup—your curated guide to the week’s most impactful stories across strategic revenue transformation, AI-led customer success, and performance optimization. From...
Performance Metrics and Analytics
Straive Acquires SG Analytics to Enhance Data and AI Operationalization Capabilities
Straive has announced the acquisition of SG Analytics to strengthen its data analytics and AI operationalization services, marking a strategic move to scale with...
News
Mixpanel Unveils Enhanced Digital Analytics Platform to Accelerate Insight-Driven Innovation
Mixpanel, a global leader in product analytics, has announced a major expansion of its digital analytics platform, delivering a unified suite of tools designed...
News
Analytic Partners Launches New Testing Capabilities with Agile Learning Tool
Analytic Partners, a global leader in Commercial Analytics, announced the new capabilities of Agile Learning, a testing platform. The new capabilities allow marketers to...
News
Pendo Unveils Agent Analytics to Track and Optimize AI Agent Performance Across the Enterprise
Pendo, a pioneer in software experience management, has launched Pendo Agent Analytics, a groundbreaking solution that enables organizations to monitor and evaluate the performance...
News
Singular Integrates Claude to Enable Natural Language Marketing Insights
Marketing analytics platform Singular has announced a new integration with Claude, Anthropic’s advanced large language model (LLM), allowing marketers to access and query campaign...
News
Innovid Expands Outcomes Suite with Purchase Attribution, Partners with Affinity Solutions
Innovid has expanded its InnovidXP measurement platform with a new purchase attribution capability, allowing marketers to measure ad performance based on real-world business outcomes...
