Performance Metrics and Analytics
News
ThoughtSpot Launches “StartupSpot” to Turbocharge Revenue Growth for Early-Stage Companies with Agentic Analytics
ThoughtSpot, the “Agentic Analytics” platform company, unveiled StartupSpot, a new program that arms early-stage companies with next-generation, embedded AI-powered analytics at a flat, predictable...
Performance Metrics and Analytics
FICO and Plaid Unite to Deliver Next-Generation Cash Flow UltraFICO® Score
FICO has announced a strategic partnership with Plaid to launch the next generation of the cash flow UltraFICO® Score, a unified credit scoring solution...
News
Factors.ai Teams Up with LinkedIn to Deliver Full-Funnel B2B Attribution via Company Intelligence API
AI-driven B2B demand generation platform Factors.ai has announced a strategic integration with LinkedIn’s Company Intelligence API, positioning itself as an official LinkedIn Marketing Partner...
Performance Metrics and Analytics
ING Deploys Behavox Pathfinder to Elevate Front-Office Investment Research with AI
ING has selected Behavox Pathfinder Investment Research to deliver AI-powered, high-impact financial insights directly to its FICC front-office teams, strengthening the bank’s strategy to...
Performance Metrics and Analytics
Why Net Revenue Retention Is the Ultimate Metric for Measuring SaaS Growth and Customer Value
Scaling a SaaS business feels great on paper until you look at the bill for every new customer you chase. CAC keeps climbing, sales...
News
Accenture Invests in Alembic to Reinvent Marketing Measurement with Causal AI
Accenture has announced a strategic investment in Alembic, the leading AI-driven causal marketing intelligence platform. Through Accenture Ventures, the company will help its clients...
News
Ibotta and ABCS Insights Partner to Strengthen Measurement of Digital Promotion Impact
Ibotta, the NYSE-listed performance marketing platform for promotions, has entered into a new partnership with ABCS Insights, a leader in ad effectiveness analytics, to...
Performance Metrics and Analytics
Hightouch Launches AI-Driven Agents Platform to Transform Marketing Workflows
Hightouch has launched Hightouch Agents, an AI platform made to boost marketer productivity. It automates repetitive tasks and enhances creativity in research, planning, execution,...