Staff Writers
Investment and Budget Allocation
Business Spend Management 101: Why CROs and CFOs Can’t Ignore It in 2025
When you run your expenditures wisely, you’re practicing true business spend management. Using BSM, you can better monitor your cash flow, save money, and...
Performance Metrics and Analytics
The CRO’s Managed Intelligence Integration Playbook: Bridging Sales, Marketing & CS
Chief Revenue Officers (CROs) are being asked to bring sales, marketing and customer success under one revenue operations (RevOps) umbrella. This is not just...
Staff Writers
What Is Affiliate Revenue? A Strategic Guide for B2B Revenue Leaders
Modern B2B companies are constantly seeking growth paths that extend beyond traditional sales funnels. In a climate where customer acquisition costs continue to rise,...
Investment and Budget Allocation
From Chaos to Clarity: Building a Revenue-aligned Payment Reconciliation Framework
Every business needs to know where its money comes from and goes. This is key to growth and sustainability. Payment reconciliation helps companies check...
Performance Metrics and Analytics
How Predictive Forecasting Helps CFOs See Risk Before It Hits the Balance Sheet
Today’s CFO is no longer just about closing the books or managing budgets. The role has expanded to include enterprise risk oversight, predictive forecasting...
Customer Success
Customer Journey Orchestration: The Revenue Growth Lever You’re Overlooking
In the dynamic realm of martech, customer journey orchestration is more than just a fad or a passing phase.
It's a change in how companies...
Investment and Budget Allocation
Growth Equity in Tech: What Revenue Leaders Should Know Before the First Term Sheet
As technology companies scale beyond product-market fit, interest from growth equity investors often signals a pivotal moment. For founders, it represents capital to accelerate...
Investment and Budget Allocation
What Revenue-based Financing Means for Sales Forecasting and Growth Planning
Revenue based financing (RBF) is changing how businesses plan for sales and growth. Instead of fixed loan payments or giving away equity, companies pay...
