Strategic Revenue Management
News
Highspot Introduces Agentic AI Capabilities to Sharpen Deal Execution and Boost Sales Wins
Highspot has unveiled its Winter Product Launch 2026, rolling out new agentic AI capabilities designed to help sales and go-to-market (GTM) teams execute deals...
News
Optrua and Advantage Design Group Announce CRM Modernization Initiative Driving 80% Increase in Lead Capture
Optrua, a Microsoft Dynamics 365 CRM and Power Platform consulting firm, and Advantage Design Group (ADG), a provider of recruiting and orientation solutions for...
News
MFour Data Research Welcomes Brian Morin as Chief Revenue Officer
MFour Data Research, Inc., a leading provider of validated, connected, opt-in consumer behavior linked to survey data, welcomed Brian Morin as Chief Revenue Officer.
Morin...
News
R1 Unveils Phare Audit, AI-Native Solution to Boost Reimbursement, Cut Revenue Leakage and Elevate Quality
R1 RCM (“R1”), a leader in healthcare revenue management solutions, has launched Phare Audit, a comprehensive AI-native tool designed to transform mid-revenue cycle performance...
Quick Byte
Outreach Research Highlights Agentic AI as a Strategic Imperative for Revenue Teams
New research from International Data Corporation, IDC, sponsored by Outreach, underlines the increasing importance of agentic AI as a strategic necessity for the modern...
News
Accretive Appoints Scott Hansen as Chief Revenue Officer
Accretive, an out-of-home (OOH) data and technology company, announced the appointment of Scott Hansen as Chief Revenue Officer.
Hansen has over two decades of experience...
Customer Success
CROFirst’s Weekly Roundup: Consensus, Gryphon AI, HG, OneStream, 2X, Fiserv, Microsoft & More
Welcome to CROFirst’s Weekly Roundup — your essential briefing on the latest developments shaping strategic revenue management, sales and marketing alignment, AI-led finance transformation,...
News
Consensus Launches Industry’s First Unified Revenue Engine to Accelerate Deal Velocity
Consensus, a top Demo Automation Platform, has launched the Consensus Ecosystem. This new unified revenue engine aims to streamline revenue operations and speed up...
