Strategic Revenue Management
Customer Success
CROFirst’s Weekly Roundup: Salesforce, Genesys, Fractal, CGI, CobbleStone & More
Welcome to CROFirst’s Weekly Roundup—your trusted source for the latest developments in strategic revenue management, tech-led growth, and operational intelligence. This week brings major...
Investment and Budget Allocation
From Chaos to Clarity: Building a Revenue-aligned Payment Reconciliation Framework
Every business needs to know where its money comes from and goes. This is key to growth and sustainability. Payment reconciliation helps companies check...
News
Dun & Bradstreet Launches D&B Healthcare Insights to Fuel Smarter Sales and Marketing Strategies
Dun & Bradstreet, a global leader in business data and analytics, has unveiled D&B Healthcare Insights, a powerful new dataset designed to help sales...
News
Trellix Appoints Natalie Polson Chief Revenue Officer
Trellix, the company delivering the future of AI-powered cybersecurity, announced Natalie Polson has joined Trellix as chief revenue officer (CRO). In this role, Polson will...
Investment and Budget Allocation
Genesys Announces $1.5 Billion Investment by Salesforce and ServiceNow
Genesys®, a global cloud leader in AI-Powered Experience Orchestration, announced $1.5 billion in new investment commitments from Salesforce and ServiceNow, with each company agreeing...
News
Salesforce Signs Definitive Agreement to Acquire Bluebirds
Salesforce has signed a definitive agreement to acquire Bluebirds, a leading AI-powered prospecting platform that helps sales teams identify and engage high-potential leads using...
News
JustPaid Launches Fintech Marketplace API Integrations and Certified Services
JustPaid, the AI-powered platform for revenue and finance automation, is building a fintech marketplace designed to empower companies to go beyond basic automation and create tailored,...
News
INFUSE and G2 Announce Strategic Partnership to Bring Buyer-Driven Marketing to Life
INFUSE, the leader in full-funnel demand activation, announced a strategic partnership with G2, the world’s largest and most trusted software marketplace. This collaboration brings...
