Sales and Marketing Alignment
News
Nutshell Expands AI Agent Marketplace to Accelerate Sales Execution and Reduce Manual Work
Nutshell has launched an expanded AI Agent Marketplace to help sales and marketing teams save time and keep deals moving. Being part of the Nutshell CRM and marketing automation...
News
Highspot Introduces Agentic AI Capabilities to Sharpen Deal Execution and Boost Sales Wins
Highspot has unveiled its Winter Product Launch 2026, rolling out new agentic AI capabilities designed to help sales and go-to-market (GTM) teams execute deals...
News
Optrua and Advantage Design Group Announce CRM Modernization Initiative Driving 80% Increase in Lead Capture
Optrua, a Microsoft Dynamics 365 CRM and Power Platform consulting firm, and Advantage Design Group (ADG), a provider of recruiting and orientation solutions for...
News
Accretive Appoints Scott Hansen as Chief Revenue Officer
Accretive, an out-of-home (OOH) data and technology company, announced the appointment of Scott Hansen as Chief Revenue Officer.
Hansen has over two decades of experience...
Customer Success
CROFirst’s Weekly Roundup: Consensus, Gryphon AI, HG, OneStream, 2X, Fiserv, Microsoft & More
Welcome to CROFirst’s Weekly Roundup — your essential briefing on the latest developments shaping strategic revenue management, sales and marketing alignment, AI-led finance transformation,...
News
Gryphon AI Launches Gryphon ONE for Salesforce on AppExchange
Gryphon AI has launched Gryphon ONE for Salesforce on the Salesforce AppExchange. This makes it easier for users to access its enterprise contact compliance...
News
2X Acquires The Kiln to Expand Go‑to‑Market Orchestration and Revenue Execution Capabilities
2X, a global leader in subscription‑based go‑to‑market (GTM) services, has announced the acquisition of The Kiln, a top‑performing Clay partner known for its expertise...
Customer Success
CROFirst’s Weekly Roundup: MetLife Investment Management, Cvent, ON24, Rezolve AI, MobiLoud & More
Welcome to CROFirst’s Weekly Roundup — your essential briefing on the latest developments shaping global asset expansion, digital engagement platforms, AI-powered revenue infrastructure, mobile...
Quick Byte
Cvent to Acquire ON24 in $400M Deal to Strengthen Digital Engagement Portfolio
ON24 has entered a definite agreement to be acquired by another company named Cvent in an all-cash transaction, worth around $400 million. This will...
News
Totaligent Wraps Up 2025 with Completion of Full Marketing Platform
Totaligent, an emerging leader in intelligent business marketing and AI-powered data solutions, announced the successful completion of quality assurance (“QA”) testing across its entire...
Customer Success
CROFirst’s Weekly Roundup: Accordion, Clearwater Analytics, Warburg Pincus, Alteryx, Permira, The Hackett Group, and More
Welcome to CROFirst’s Weekly Roundup — your essential briefing on the latest developments in revenue strategy, AI-powered transformation, customer success innovation, and advanced analytics....