Sales and Marketing Alignment
News
Highspot Debuts Deal Agent for Enhanced GTM Performance
Highspot, the only agentic platform for go-to-market (GTM) performance, announced its Fall Product Launch ’25, headlined by the debut of its Deal Agent, a breakthrough agentic capability that accelerates...
News
Oracle Introduces Role-Based AI Agents to Enhance Marketing, Sales, and Service Efficiency
Oracle has unveiled a new suite of role-based AI agents embedded within Oracle Fusion Cloud Applications, designed to help marketing, sales, and service leaders...
News
7th Level and Workplace AI Announce Strategic Partnership to Launch 7Q.ai, a Revolutionary AI-Powered Sales Platform
7th Level, the global leader in sales training founded by Jeremy Miner, has officially entered into a strategic partnership with Workplace AI to launch...
News
Bombora Named a Leader in IDC MarketScape for Sales Intelligence Applications
Bombora, the true B2B data pioneer, has been named a Leader in the “IDC MarketScape: Worldwide Sales Intelligence Applications 2025 Vendor Assessment”.
According to the...
News
Cavallo Launches Customer IQ for SalesPad to Boost Profits
Cavallo, the leader in profit-focused distribution software, announced the early release of Customer IQ for SalesPad™. This groundbreaking solution equips distributors with instant visibility...
News
Atheer Names Mike Stephens as CRO to Boost Growth in Regulated Sectors
Bringing decades of experience in Life Sciences, Infrastructure, and Advanced Manufacturing, Stephens will unify Atheer's sales, marketing, and customer success strategy to meet the...
Customer Success
CROFirst’s Weekly Roundup: BillingPlatform, Grow with Singlife, Appier, Tipalti, Stibo Systems, PharosIQ & More
Welcome to CROFirst’s Weekly Roundup—your trusted digest on the latest in revenue optimization, investment strategies, sales alignment, customer success, and analytics. This week highlights...
News
Appier Launches Agentic AI Across Full Product Line, Redefining ROI-Driven Marketing
Appier, an AI-native software company, has unveiled the integration of Agentic AI across its entire suite of solutions, introducing eight specialized AI Agents designed...
News
Thoma Bravo to Acquire PROS Holdings in $1.4 Billion All-Cash Deal
PROS Holdings, Inc., a leader in AI-driven SaaS pricing and selling solutions, has entered into a definitive agreement to be acquired by software investment...
News
Vendavo Introduces AI Platform to Eliminate Profit Leaks and Accelerate Growth
Vendavo, a leader in commercial excellence solutions, has launched Vendavo AI, a purpose-built platform designed to help manufacturers and distributors protect margins and drive...
News
Katy Loria Joins GumGum as Global Chief Revenue Officer
GumGum, the leading contextual-first, global digital advertising platform, announced the appointment of Katy Loria as its new Chief Revenue Officer (CRO). In this role, Loria...