Sunday, November 30, 2025

Sales and Marketing Alignment

CROFirst’s Weekly Roundup: PwC–AWS, Green Dot, Omnicom–Interpublic, HCLTech, Custify, Oscilar–Markaaz & More

Welcome to CROFirst’s Weekly Roundup — your essential briefing on the latest developments in revenue strategy, AI-powered transformation, customer success innovation, and advanced analytics. This week’s updates highlight how...

Omnicom Finalizes Interpublic Acquisition, Creating a $25B Global Marketing Powerhouse

Omnicom has completed its acquisition of The Interpublic Group, forming what it calls the world’s most comprehensive marketing and sales company, following all regulatory...

Creative Realities Announces Addition of Tamra Koshewa as CFO

Creative Realities, Inc., a leading provider of digital signage, media and AdTech solutions, announced that it has hired Tamra Koshewa as its new Chief...

CROFirst’s Weekly Roundup: Intuit, iConnections, Pitcher, Lumio, Revio Insight, ThoughtSpot & More

Welcome to CROFirst’s Weekly Roundup — your trusted digest of the latest developments shaping revenue strategy, AI-powered financial intelligence, customer engagement, and performance analytics....

LINEN Cloud and Performio Join Forces to Close the $6.5 Billion Sales Performance Gap

LINEN Cloud, a Silicon Valley-based AI and no-code Sales Planning platform and Performio, a global leader in Incentive Compensation Management (ICM), announced a strategic partnership...

fullthrottle.ai® Names Hannah Endres as VP of Sales

FullThrottle Technologies, LLC, a pioneering innovator in first-party data media solutions and AdTech operating system, announced the appointment of Hannah Endres as Vice President...

Zuora Debuts AI-Ready Monetization Catalog to Accelerate Product Innovation and Dynamic Pricing

Zuora has launched the Zuora Monetization Catalog. This new system lets companies quickly design, price, and launch offerings. They don’t need to rely on...

Blazeo Unveils SmartHub: The First Conversion Intelligence Platform Built to Ensure Every Lead Is Captured, Engaged, and Converted

Blazeo, the company pioneering a new category called Conversion Intelligence, announced the launch of Blazeo SmartHub, a unified command center that transforms how businesses capture,...

Pitcher Appoint Andy Baillie as Vice President of Global Sales

Pitcher, the leading provider of Sales Enablement 2.0 solutions, announces that Andy Baillie has joined the company as Vice President of Global Sales. In...

Pitcher Launches Pathways to Transform Sales Content Personalization and Client Engagement

Pitcher, a leading provider of B2B Sales Enablement 2.0 technologies, has launched Pitcher Pathways-an innovative, AI-powered platform specifically intended to transform the process of...

Aurasell Ends Tool Sprawl With Rapid Growth of the First AI-Native GTM Platform

Aurasell, the AI-native GTM platform, announced rapid platform growth with major feature releases and its general availability. Businesses now have access to a full-featured...