Sales and Marketing Alignment

Mintegral, the leading programmatic advertising platform, announced the official launch of its In-App Purchase Return on Ad Spend (IAP ROAS) optimization model. This new...

E Tech Group, a leading provider of industrial automation and control systems integration, 2025 System Integrator of the Year and Platinum certified Rockwell Automation Partner, is...

Electronic Merchant Systems (EMS), a leader in financial technology and innovative payment solutions, is excited to announce that Nathaniel ("Nano") Short is joining the...

Aragon Research, a leading research and advisory firm, announced the publication of its latest in-depth report, The Aragon Research Globe™ for Sales Enablement Platforms...

In a strategic move to support revenue-focused call centers, Convoso has launched a free AI-powered sales script generator designed to streamline and enhance outbound...

In a strategic move to enhance marketing workflow efficiency, Leadpages has acquired Glorify, a user-friendly design platform known for its high-impact creative tools. The...

Jeeva.ai, a cutting-edge AI-driven sales automation platform, announced the launch of Jeeva 2.0, marking a major milestone as it opens its powerful autonomous sales...

Welcome to CROFirst’s Weekly Roundup—your must-read digest on what’s powering high-performance revenue engines across today’s evolving markets. This week, we spotlight smart prospecting, AI-led...