Sales and Marketing Alignment
News
Atheer Names Mike Stephens as CRO to Boost Growth in Regulated Sectors
Bringing decades of experience in Life Sciences, Infrastructure, and Advanced Manufacturing, Stephens will unify Atheer's sales, marketing, and customer success strategy to meet the...
Customer Success
CROFirst’s Weekly Roundup: BillingPlatform, Grow with Singlife, Appier, Tipalti, Stibo Systems, PharosIQ & More
Welcome to CROFirst’s Weekly Roundup—your trusted digest on the latest in revenue optimization, investment strategies, sales alignment, customer success, and analytics. This week highlights...
News
Appier Launches Agentic AI Across Full Product Line, Redefining ROI-Driven Marketing
Appier, an AI-native software company, has unveiled the integration of Agentic AI across its entire suite of solutions, introducing eight specialized AI Agents designed...
News
Thoma Bravo to Acquire PROS Holdings in $1.4 Billion All-Cash Deal
PROS Holdings, Inc., a leader in AI-driven SaaS pricing and selling solutions, has entered into a definitive agreement to be acquired by software investment...
News
Vendavo Introduces AI Platform to Eliminate Profit Leaks and Accelerate Growth
Vendavo, a leader in commercial excellence solutions, has launched Vendavo AI, a purpose-built platform designed to help manufacturers and distributors protect margins and drive...
News
Katy Loria Joins GumGum as Global Chief Revenue Officer
GumGum, the leading contextual-first, global digital advertising platform, announced the appointment of Katy Loria as its new Chief Revenue Officer (CRO). In this role, Loria...
Customer Success
CROFirst’s Weekly Roundup: Consalia, AlphaStream, TrueLoyal, WorkFusion, Monday.com, Moody’s & More
Welcome to CROFirst’s Weekly Roundup—your trusted digest on the latest in revenue optimization, investment strategies, sales alignment, customer success, and analytics. This week showcases...
News
Optime Welcomes Claudio Ayub as Chief Revenue Officer
Optime, a pioneer in channel marketing innovation and automation, has announced the appointment of Claudio Ayub as Chief Revenue Officer. With over 25 years of expertise...