Monday, December 1, 2025

Sales and Marketing Alignment

G2 and AWS Expand Partnership to Power Smarter Software Buying with Generative AI

G2 has announced a strategic four-year expansion of its partnership with Amazon Web Services (AWS), aimed at transforming the software buying experience in the...

Elektrobit appoints Amanda Hawkins as Chief Revenue Officer, Americas

Elektrobit announced the appointment of Amanda Hawkins as chief revenue officer, Americas. In this position, Hawkins will oversee all revenue-generating activities in the Americas, strategically transforming...

Metaforms Secures $9M to Help Market Research Agencies Scale with AI-Driven Workflows

Metaforms, a fast-growing AI startup streamlining operations for market research agencies, has raised $9 million in a Series A funding round to expand its...

OnPage Integrates with Salesforce Flow, Enabling Smarter, Faster Response

OnPage Corporation, a provider of an advanced, secure critical communication and collaboration platform that ensures urgent alerts are never missed, announced that its Critical...

CROFirst’s Weekly Roundup: Salesforce, Genesys, Fractal, CGI, CobbleStone & More

Welcome to CROFirst’s Weekly Roundup—your trusted source for the latest developments in strategic revenue management, tech-led growth, and operational intelligence. This week brings major...

Dun & Bradstreet Launches D&B Healthcare Insights to Fuel Smarter Sales and Marketing Strategies

Dun & Bradstreet, a global leader in business data and analytics, has unveiled D&B Healthcare Insights, a powerful new dataset designed to help sales...

Trellix Appoints Natalie Polson Chief Revenue Officer

Trellix, the company delivering the future of AI-powered cybersecurity, announced Natalie Polson has joined Trellix as chief revenue officer (CRO). In this role, Polson will...

Salesforce Signs Definitive Agreement to Acquire Bluebirds

Salesforce has signed a definitive agreement to acquire Bluebirds, a leading AI-powered prospecting platform that helps sales teams identify and engage high-potential leads using...