Wednesday, October 21, 2026

Sales and Marketing Alignment

CROFirst’s Weekly Roundup: People.ai, CenterBook, Arcana Analytics, TreviPay, PDCflow, Knownwell & Amplitude

Welcome to CROFirst’s Weekly Roundup — your essential briefing on the latest innovations shaping revenue intelligence, AI-driven growth acceleration, embedded monetization models, risk analytics,...

AcuityMD Launches Salesforce AppExchange Integration to Streamline MedTech Sales Workflows

AcuityMD has expanded its partnership with Salesforce by launching AcuityMD for Salesforce on the AppExchange. This integration allows MedTech sales teams to connect AcuityMD’s...

TreviPay Unveils AI-Driven Growth Center to Anticipate Buyer Needs and Accelerate B2B Sales

TreviPay has launched a new AI-powered Growth Center. This tool helps companies grasp buyer behavior, strengthen supplier ties, and find new ways to earn...

Seismic Boosts Go-to-Market Execution with Winter 2026 Product Release

Seismic has announced the Winter 2026 Product Release, which comes with a set of sophisticated features that will enable go-to-market (GTM) teams to close...

Saltbox Mgmt Unveils Halston Aerospace to Showcase Unified B2B Journey on Salesforce

Saltbox Mgmt has introduced Halston Aerospace, an interactive B2B manufacturing demo built to illustrate how a seamless, end-to-end buying journey can be delivered on...

RocketReach Enhances Platform with AI Sequences and Expanded Intent Data

RocketReach, a leading Sales Intelligence platform trusted by over 26 million users and 95% of the S&P 500, has unveiled its February 2026 product...

Cleverbridge Expands Global Presence to Accelerate Digital Go-to-Market Transformation

Cleverbridge has expanded globally with new sales offices in Austin, London, and Singapore. This addresses the growing needs of enterprise software and SaaS companies....

Info-Tech Research Group Warns Companies Lose Competitive Sales Without Disciplined Competitive Intelligence

A new analysis from Info-Tech Research Group shows that many sales teams are missing out on competitive deals and revenue. They often see competitive...