Thursday, March 5, 2026

Sales and Marketing Alignment

CROFirst’s Weekly Roundup: Order.co, G Squared, Faye, EY-Parthenon, Smarsh, Icertis & More

Welcome to CROFirst’s Weekly Roundup—your go-to digest on the latest in revenue optimization, investment strategy, sales alignment, customer success, and analytics. This week spotlights...

Mindmatrix and INFUSE Join Forces to Redefine Channel Demand Generation

Mindmatrix, a leading partner ecosystem platform, has announced a strategic partnership with INFUSE, a global leader in full-funnel demand generation, to deliver an integrated...

Roya.com Launches Canvas® Score to Help Local Businesses Build Reputation and Drive Referrals with AI-Powered Automation

Roya.com, a leader in digital marketing SaaS, announced the launch of Canvas® Score, an advanced marketing automation platform designed to generate referral leads, manage reviews, and measure customer...

Faye Launches New AI Powered Pipedrive Zendesk Integration to Bridge Sales and Support

Faye, a global leader in software strategy, deployment, integration, and ongoing management for mid-market and enterprise organizations, announced the launch of its Pipedrive Zendesk...

CROFirst’s Weekly Roundup: RevUp, Embark, Payroc, Dynasty, Green Cabbage, IG Wealth & More

Welcome to CROFirst’s Weekly Roundup—your go-to digest on the latest in revenue optimization, investment strategy, sales alignment, customer success, and analytics. This week highlights...

Accenture Acquires MomentumABM, Expanding Marketing Advisory and Account-Based Marketing Capabilities for B2B Growth

Accenture has acquired MomentumABM, a growth consultancy headquartered in the UK, recognized for advancing account-based marketing (ABM) strategies. By aligning strategies with client needs,...

Payroc Partners with CINFED Credit Union in Ohio to Deliver Next-Generation Payments Solutions to Area Businesses

Payroc will begin providing comprehensive payment processing solutions to Cinfed's business clients. Payroc's merchant services include smart point-of-sale systems, online payments, electronic invoicing via...

Futuri Announces Advancements to TopLine AI, Featuring Instant Custom Research, Sales Presentations, and CRM Integration to Help Teams Close Business Faster

Futuri has launched major AI upgrades to TopLine, its sales intelligence system trusted by media companies worldwide. Using Agentic AI that integrates directly into CRMs like Salesforce and...