Sales and Marketing Alignment

Centralize has secured $19 million in funding led by NEA (New Enterprise Associates), with participation from Salesforce Ventures, Y Combinator, 20SALES, Ritual Capital, Adverb...

Firmable has launched its Model Context Protocol (MCP) server, which allows revenue teams to access validated B2B data and perform go-to-market activities in the...

Welcome to CROFirst’s Weekly Roundup – your essential briefing on the latest developments shaping agentic revenue operations, capital allocation, sales enablement, subscription monetization, AI-powered...

AI-powered CRM software is no longer a smarter database. It has sort of quietly become another part of the revenue team. The biggest shift...

In the complex B2B enterprise landscape, closing high-value deals has become an increasingly challenging endeavor. Modern enterprise buying committees routinely involve a dozen or...

Backstory, the new name of the previously titled People.ai enterprise revenue platform, now offers Situation Search. This feature is an MCP-native sales tool that...

AI-driven sales intelligence platform Draup has officially announced the deployment of AI-native account research capabilities for the Microsoft Dynamics 365 Sales Qualification Agent. Timed...

Products rarely fail because the product was bad. They fail because the company launched into a market it did not understand, spoke to buyers...