Sales and Marketing Alignment
Customer Success
CROFirst’s Weekly Roundup: Salesforce, Genesys, Fractal, CGI, CobbleStone & More
Welcome to CROFirst’s Weekly Roundup—your trusted source for the latest developments in strategic revenue management, tech-led growth, and operational intelligence. This week brings major...
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Dun & Bradstreet Launches D&B Healthcare Insights to Fuel Smarter Sales and Marketing Strategies
Dun & Bradstreet, a global leader in business data and analytics, has unveiled D&B Healthcare Insights, a powerful new dataset designed to help sales...
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Trellix Appoints Natalie Polson Chief Revenue Officer
Trellix, the company delivering the future of AI-powered cybersecurity, announced Natalie Polson has joined Trellix as chief revenue officer (CRO). In this role, Polson will...
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Salesforce Signs Definitive Agreement to Acquire Bluebirds
Salesforce has signed a definitive agreement to acquire Bluebirds, a leading AI-powered prospecting platform that helps sales teams identify and engage high-potential leads using...
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INFUSE and G2 Announce Strategic Partnership to Bring Buyer-Driven Marketing to Life
INFUSE, the leader in full-funnel demand activation, announced a strategic partnership with G2, the world’s largest and most trusted software marketplace. This collaboration brings...
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LinkSquares Appoints James Newman as VP of Sales
LinkSquares, the leader in AI-powered Contract Lifecycle Management (CLM) solutions, proudly announces the appointment of James Newman as VP of Sales. Newman brings three decades of...
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Strategus Launches SalesLink for Auto: First-of-Its-Kind CTV Attribution Solution Linking Ad Exposure to Real-World Outcomes
Strategus, a leader in data-driven Connected TV (CTV) advertising, announced the launch of SalesLink for Auto, the first-of-its-kind closed-loop attribution solution from a managed...
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Invoca Study Reveals Consumers Embrace AI, but Reject Replacing Humans, in the Buyer Journey
Invoca, the leader in AI-powered revenue execution platforms, released The B2C Buyer Experience Report 2025, revealing how consumers value human connection and perceive AI in...
