Monday, December 1, 2025

Sales and Marketing Alignment

CROFirst’s Weekly Roundup: RevUp, Embark, Payroc, Dynasty, Green Cabbage, IG Wealth & More

Welcome to CROFirst’s Weekly Roundup—your go-to digest on the latest in revenue optimization, investment strategy, sales alignment, customer success, and analytics. This week highlights...

Accenture Acquires MomentumABM, Expanding Marketing Advisory and Account-Based Marketing Capabilities for B2B Growth

Accenture has acquired MomentumABM, a growth consultancy headquartered in the UK, recognized for advancing account-based marketing (ABM) strategies. By aligning strategies with client needs,...

Payroc Partners with CINFED Credit Union in Ohio to Deliver Next-Generation Payments Solutions to Area Businesses

Payroc will begin providing comprehensive payment processing solutions to Cinfed's business clients. Payroc's merchant services include smart point-of-sale systems, online payments, electronic invoicing via...

Futuri Announces Advancements to TopLine AI, Featuring Instant Custom Research, Sales Presentations, and CRM Integration to Help Teams Close Business Faster

Futuri has launched major AI upgrades to TopLine, its sales intelligence system trusted by media companies worldwide. Using Agentic AI that integrates directly into CRMs like Salesforce and...

HubSpot and OpenAI Launch First CRM Deep Research Connector for ChatGPT

HubSpot has become the first CRM to launch a deep research connector with ChatGPT, enabling over 250,000 businesses that rely on HubSpot for customer...

Douglas Campbell Joins Bluewater as Senior Vice President of Revenue & Brand Partnerships

Bluewater, the fully converged direct marketing and production powerhouse, announced the appointment of Douglas Campbell as Senior Vice President, Revenue & Brand Partnerships. In...

CROFirst’s Weekly Roundup: Ingenious Med, Flairstech, Accenture, CareCloud, UserEvidence, Domo & More

Welcome to CROFirst’s Weekly Roundup—your essential digest on the latest in strategic revenue management, investment optimization, technology innovation, and customer success. This week brings...

6sense Launches AI Email Agents to Power Efficient, Personalized Pipeline Creation

6sense, the first agent-powered revenue marketing platform, introduced AI Email, a reimagined product that delivers on a promise long sought by B2B marketers: truly...