Invoca, the leader in revenue execution platforms, announced major advancements to Signal AI Studio, its no-code AI training solution for marketers. Powerful new features make it faster and easier to deploy customized AI signals to measure the lead intent and conversion outcome of phone calls driven by their search and digital advertising.
Offline AI data from Signal AI Studio can be fed automatically into marketing platforms such as Google Ads, Google Analytics, Meta Ads Manager, Search Ads 360, and Adobe to measure end-to-end campaign performance, optimize conversion rates and return on ad spend (ROAS), and deliver personalized experiences at scale. Leading brands such as AT&T, AutoNation, and Banner Health use Invoca’s AI to connect online marketing to offline revenue and drive more efficient growth.
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“Invoca has embedded AI technology into our platform for a decade. With Signal AI Studio, Invoca customers remain at the forefront of the AI revolution,” said Nathan Ziv, SVP of Product at Invoca. “There’s nothing else like it in Martech—a no-code UI that empowers anyone to train, deploy, and refine custom AI models that capture the precise offline insights marketers need to optimize online campaigns and drive better results.”
“The accuracy of Invoca’s AI is incredible. It analyzes every phone conversation with our business to tell if the caller is a sales lead and if they placed an order on the call,” said Frank McGinn, Business Intelligence Analyst at Viasat. “With Invoca‘s AI, we can prove the true value of our marketing and power the right optimizations across all our channels, including Google Ads, paid social, display, and more. It’s having a huge impact on our marketing performance and revenue.”
SOURCE: PRNewswire
