CaptivateIQ, a leader in sales performance management, announced the launch of CaptivateIQ Bonuses, a new solution designed to help businesses drive performance through intelligent, goal-based incentives. This platform allows companies to scale performance-based bonuses beyond sales teams and align them with broader organizational objectives.
Traditionally, performance-based compensation models have been limited to sales teams, often leaving other departments without a clear link between their objectives and rewards. CaptivateIQ aims to bridge this gap by offering a flexible solution that enables organizations to manage Management by Objectives (MBOs) and performance-based bonuses across all functions.
Recent research from CaptivateIQ revealed that 40% of organizations have already integrated Management by Objectives (MBOs) into their incentive structures—a trend that continues to rise as traditional annual performance reviews become increasingly outdated.
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Further highlighting the growing demand for performance-aligned compensation, CaptivateIQ’s study also found that 57% of employees are motivated to improve their performance when working towards commissions or bonuses, underscoring the impact of incentives in driving goal achievement.
“Designing and managing performance-based bonuses is notoriously complex,” said Mark Schopmeyer, co-CEO of CaptivateIQ. “Organizations often struggle with fragmented systems, inconsistent scoring, and time-consuming manual processes, making it difficult to scale these programs. CaptivateIQ Bonuses changes that by bringing automation, transparency, and strategic alignment to the entire process—empowering companies to drive performance and motivation across every corner of the business.”
With CaptivateIQ Bonuses, organizations can now automate and streamline traditionally manual processes, moving beyond spreadsheets to a fully integrated system. The platform supports both objective data—automatically pulled from systems like Salesforce—and subjective evaluations, such as manager assessments, providing complete flexibility for creating performance incentives.
Key Capabilities of CaptivateIQ Bonuses:
- Flexible Goal Management: Effortlessly set and track goals across a variety of roles and objective types.
- Intelligent Workflow Automation: Automate approvals, score submissions, and payout calculations, saving time and reducing errors.
- Performance Insights: Gain real-time visibility into goal progress and the impact of incentives on overall performance.
Whether aiming to achieve revenue targets, enhance customer satisfaction, or boost operational efficiency, CaptivateIQ Bonuses enables companies to align their teams with measurable business outcomes, driving results across the organization.
