Openwave, a global leader in carrier-grade messaging technology, has announced the launch of its AI Smart Assistant—a white-label, AI-powered enhancement built to help Communication Service Providers (CSPs) transform their email services, boost subscriber engagement, and unlock new monetization opportunities.
Designed to seamlessly integrate into existing email environments, AI Smart Assistant introduces next-gen productivity features directly into CSP-branded webmail and mobile apps. By embedding intelligent functionality such as Smart Reply, Smart Compose, Message Summarization, and Translation, the solution simplifies digital communication for users across languages and devices.
“With consumer behavior rapidly evolving due to the mainstream adoption of generative AI, Openwave’s AI Smart Assistant makes email smarter, faster, and more user-centric,” said Ciaran McGovern, CEO at Openwave. “It’s not just about enhancing the user experience—it’s also a powerful revenue driver. With just 5% user adoption, operators can see meaningful ROI. It empowers our partners to unlock new monetization opportunities with minimal operational overhead—a low-lift, high-impact way to modernize a service nearly every user depends on.”
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Purpose-built for CSPs, AI Smart Assistant is offered as a white-label, opt-in premium add-on that creates immediate value with minimal technical friction. The solution supports rapid deployment and is bundled with integrated payment options, allowing CSPs to enable subscription-based billing without needing to overhaul existing BSS infrastructure.
Key Benefits for Mobile Network Operators (MNOs) and Internet Service Providers (ISPs):
- New Revenue Streams: Monetize email with user-paid premium AI features.
- Privacy-First Architecture: User data is only shared with third-party AI engines upon explicit consent.
- Reduced Churn: Intuitive AI tools like Reply, Compose, Summary, and Translate help retain users during onboarding, migration, and day-to-day use.
- Higher Engagement: Spark curiosity and re-engage dormant users through targeted, AI-driven marketing campaigns.
With AI Smart Assistant, Openwave enables CSPs to modernize a core digital service while driving profitability and user satisfaction—delivering an AI-powered experience designed for the evolving expectations of today’s connected consumer.
