Seismic, a global leader in AI-driven enablement solutions, has announced its Spring 2025 Product Release, spotlighting a suite of innovations designed to empower revenue teams with smarter coaching, faster preparation, and scalable content creation. Headlining the release is the AI-powered Role-Play Agent, a generative AI tool that mimics real customer interactions and offers immediate feedback—enabling sales reps to hone their skills and managers to deliver targeted coaching.
This update reinforces Seismic’s mission to embed intelligence directly into the daily workflows of sales and marketing teams. According to a Gartner® report, sellers proficient in AI are nearly four times more likely to hit quota, yet only 7% of salespeople currently meet that benchmark. Seismic aims to close this gap by delivering intuitive, AI-enabled tools right where teams work.
Kapil Arora, SVP and Head of Digital at AllianceBernstein, noted the impact: “We’ve long relied on Seismic to bridge the gap between marketing and sales, but with these new AI-driven capabilities, we’re truly stepping into the future of enablement.”
Also Read: SEG’s Action Selling Launches AI-Powered Coaching To Transform Sales Performance
Key features from the release include:
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Role-Play Agent: Allows reps to simulate sales conversations, receive instant AI feedback, and gain post-session insights with scoring and recommendations.
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Aura Ecosystem Enhancements: Seismic’s AI assistant, Aura Copilot, is now accessible across Microsoft Teams, Copilot, Slack, and Salesforce Agentforce—bringing contextual content and insights directly into seller workflows.
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Aura Chat: Offers interactive AI support for querying content, summarizing information, and taking in-platform actions, all within governance standards.
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Seismic for Meetings Templates: Lets enablement teams create reusable agendas and content structures for common sales scenarios, accelerating prep time.
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Customer Stories Orchestrator: Automates case study and logo slide creation, significantly reducing production time.
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Self-Service Reporting: Empowers users to generate and share actionable insights on demand—no analysts required.
“New data proves that AI-powered salespeople are outperforming their peers who are not effectively using AI,” said Krish Mantripragada, Chief Product Officer at Seismic. “We also know that when seller preparation falls short, pipeline slows, win rates drop, and customer trust erodes. This release equips organisations with scalable AI-powered capabilities to drive consistent performance, maximise seller productivity, and deliver business impact at every stage of the revenue cycle.”
With this release, Seismic continues to redefine sales enablement, arming teams with the intelligence and agility needed to thrive in increasingly complex customer journeys.
