Dun & Bradstreet, a global leader in business data and analytics, has unveiled D&B Healthcare Insights, a powerful new dataset designed to help sales and marketing teams across industries uncover targeted growth opportunities within the complex healthcare ecosystem.
Available as an add-on to the D&B Hoovers platform, Healthcare Insights enables users to access detailed intelligence on over 260,000 healthcare organizations (HCOs) and providers (HCPs). The dataset allows for precise targeting and segmentation using healthcare-specific filters, such as facility type, procedure volumes, staffing levels, bed counts, and accreditations—arming sales and marketing professionals with data that speaks the healthcare industry’s language.
“Companies seeking to do business with healthcare organizations need a solution that speaks their language… and connects their specialized offerings to specialized buyers,” said Eric Kider, General Manager, Sales & Marketing Solutions at Dun & Bradstreet. “With the launch of D&B Healthcare Insights, we are putting healthcare first—delivering impactful intelligence that enables our clients to unlock new growth opportunities.”
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Key benefits include improved segmentation, smarter account-level intelligence, sharper sales messaging, and more informed targeting. The launch also complements Dun & Bradstreet’s Marketing Services offering, enabling organizations to activate data-driven campaigns using the same deep healthcare insights.
This launch marks the first in a series of specialized data expansions Dun & Bradstreet plans to roll out this year, as it continues enhancing its capabilities to meet the evolving needs of modern sales and marketing teams.
