pharosIQ, a leader in first-party intent-driven lead generation, has expanded its atlasIQ platform, arming B2B marketers with deeper insights into buyers across industries, regions, and stages of the purchasing journey. The enhancements provide unprecedented clarity into who is buying, what they are evaluating, and where they are in their decision process.
Unlike intent providers reliant on third-party data, atlasIQ is powered by pharosIQ’s proprietary engagement engine and contextual AI. It analyzes activity within the company’s owned content ecosystem—including case studies, reviews, pricing guides, and other late-stage assets—to surface true purchase intent at the contact level. This allows marketers to see not just which accounts are active, but the specific content shaping their buying decisions.
Key capabilities include:
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Total Addressable Market visibility to map accounts by funnel stage and identify active buying team members.
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Target Account List analysis to pinpoint which accounts are seeking solutions and where they stand in the purchase cycle.
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Expanded topic intelligence to move beyond keywords and uncover nuanced product and service interests.
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Cohort-level insights segmented by industry, region, company size, revenue, and seniority.
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Competitive benchmarking to track buyer engagement with competitor content and measure share of attention.
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Advanced propensity signals to highlight purchase likelihood across departments and job roles.
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“These capabilities give B2B marketers a level of intelligence they’ve never had before,” said Chris Vriavas, Chief Strategy Officer at pharosIQ. “By owning the signals and modeling engagement at the contact level, atlasIQ empowers marketing and sales leaders to prioritize the right accounts, tailor messaging to buyer needs, and outmaneuver the competition globally.”
pharosIQ plans to roll out additional features in the coming months, expanding its vision of full-funnel visibility and giving marketers even greater control over how they identify and engage high-value buyers.
