Ignition, the leading recurring revenue and billing automation platform for professional services firms and agencies, launched Price Insights, the accounting industry’s first AI-powered pricing intelligence solution. Leveraging Ignition’s extensive proposal dataset, the tool delivers personalized pricing benchmarks and actionable recommendations, helping firms optimize revenue, improve profitability, and make data-driven pricing decisions with confidence.
“The accounting industry has lacked transparent pricing benchmarks, unlike retail or software where businesses can easily shop around and compare,” said Greg Strickland, CEO of Ignition. “Firms are left in the dark, forced to guess prices, even though pricing is the most powerful revenue lever they have. Ignition’s AI-powered Price Insights changes that. By combining AI with our rich proposal dataset, we’re unlocking pricing intelligence at scale. Firms now have very tailored, data-backed guidance at their fingertips to price with confidence and clarity.”
Embedded directly into the Ignition proposal workflow, Price Insights helps firms refine service pricing as they create client agreements. Its key features include:
- Price Benchmarks: Instantly see if service prices are below, above, or within the market range.
- AI Price Suggestions: Receive optimal price recommendations for individual services.
- Price Reasoning: Access detailed explanations behind every pricing analysis to support informed decision-making.
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Price Insights evaluates a firm’s service offerings against comparable firms in Ignition’s network, factoring in variables such as location, firm profile, and industry. The system’s underlying dataset is continuously updated, ensuring benchmarks remain accurate and relevant in a rapidly changing market.
Pricing strategy expert Ryan Lazanis, CPA and CEO of Future Firm, highlighted the impact of the solution:
“Every firm owner I coach struggles with pricing, and most are undercharging for their services. The combination of AI with Ignition data delivers tailored price benchmarks that give firms more visibility into what others are charging. But the industry still has work to do, and firms need to step up and truly charge what they’re worth.”
The launch of Price Insights represents the evolution of Ignition’s annual U.S. Accounting and Tax Pricing Benchmark Reports, moving from static survey data to dynamic, personalized insights reflecting what clients are actually paying. With 80% of firms planning to raise fees in 2026, actionable, data-driven pricing guidance has never been more essential for maximizing profitability and growth.
