Cint, a global leader in research and measurement technology, has entered a strategic partnership with Affinity Solutions, the top provider of consumer purchase insights, to revolutionize how brands measure marketing outcomes. The collaboration bridges the gap between consumer intent and actual purchase behavior by integrating Cint’s global audience network with Affinity’s real-time transaction data from more than 150 million credit and debit cards, representing nearly 100 million consumers.
The partnership will enable brands, agencies, and researchers to access deeper, outcomes-based insights across key industries such as retail, travel, and quick-service restaurants. By combining Affinity’s proprietary transaction data with Cint’s extensive audience ecosystem, clients can connect survey responses directly to real-world purchase activity, creating a more accurate picture of campaign performance and customer engagement.
“We are excited to partner with Affinity Solutions to explore the vast potential of our combined capabilities,” said Kevin Evers, Managing Director, Data Solutions and Measurement at Cint. “This partnership represents a significant step in our commitment to measure real business outcomes for our clients. Affinity’s deterministic, granular purchase data, combined with Cint’s global reach, opens up exciting possibilities for the future of measurement insights.”
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Henry Tam, SVP of Sales at Affinity Solutions, added, “At Affinity Solutions, we’re redefining what’s possible in outcomes-based measurement by grounding insights in actual consumer purchase behavior. Together with Cint, we’re enabling advertisers to move beyond intent to understand the true impact of their campaigns, pioneering a new era where marketing and business decisions are driven by real-world outcomes.”
The companies plan to further expand their collaboration through joint innovations and integrated data solutions that empower clients to make smarter, more evidence-based marketing decisions. Additional initiatives will be announced in the coming months.
