Socialtrait, a patented artificial intelligence consumer insights firm, introduced the world’s first AI-fueled audience behavior simulation SaaS platform, allowing marketing teams to test ideas, confirm campaigns, and optimize messaging in real time. The self-service solution offers enterprise-level behavioral modeling that was once only for large projects. Now, it’s affordable and scalable for businesses of all sizes.
Teams can quickly test audience reactions to campaigns, products, and creative assets. What once took weeks with surveys and focus groups now takes just hours. Advertisers can test ads, videos, packaging, and product ideas. They can also run crisis simulations and tailor messages by demographics and markets on a large scale.
The market is moving faster than traditional methods can keep up,” said Socialtrait co-founder and CEO Vivek Kumar. “We constructed this platform to empower marketing leaders within small and large businesses alike with the confidence to make better decisions at the pace their audience expects. Through a blend of realistic AI communities and predictive testing, we produce outcomes that yield actionable, flexible insights.
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At the center of the solution is Socialtrait’s patented Audience Behavior Simulation Engine, a simulation engine that employs artificial AI agents based on actual consumer psychology, behavior data, and industry trends. These agents mimic real human responses, enabling teams to predict how target audiences are likely to think, feel, and react. Simulations, says Socialtrait, match actual outcomes 86% of the time, resulting in a 50% increase in creative performance.
Marketing teams have long been forced to make do with gut feel, tiny focus groups or polls to forecast how crowds will react,” said Suraj Narayanan Sasikumar, CTO at Socialtrait. “With Socialtrait’s new platform, they can run a simulation of millions of AI agents that reflect their target audience, testing campaigns, messaging, and product concepts in real-time.
Already being relied on by Fortune 500 CPG, retail, media, and FMCG brands, Socialtrait‘s SaaS offering makes its established AI-powered simulation service available as a self-serve proposition, enabling companies to run unlimited behavioral studies on their own and at scale.
