PMG, a global independent marketing services and technology company, announced the appointment of Josh Krichefski as EMEA President , effective October 20. In this new role, Krichefski will lead the strategy and expansion of PMG’s operations across the region, focusing on scaling growth and driving excellence in client service. He will be responsible for all aspects of the EMEA business, including commercial performance, talent development, and the launch of new features and partnerships aligned with PMG’s global vision. Krichefski will be based in PMG’s London office and report directly to George Popstefanov, Founder and CEO, and Jon Dupuis, Global President.
Dupuis commented: “Josh’s appointment marks an exciting new chapter in our growth in the EMEA region. With over two decades of experience developing agencies and teams across Europe, Josh brings a deep understanding of the region as a whole, as well as the strategic importance of individual markets. Josh’s leadership style aligns perfectly with PMG’s values of curiosity, agility, and a relentless focus on transformation. His track record speaks for itself, but most importantly, the fact that he shares our people-centric culture and client-centric mindset makes him the ideal candidate for this role. We will work closely together to build on the strong momentum we already have in the EMEA region and continue to deliver exceptional results for our clients across the region.”
Krichefski most recently served as CEO of GroupM EMEA, where he led 17,000 employees and oversaw $22 billion in media investments across 42 markets. He brings three decades of experience leading agencies and brand transformation across numerous companies, including Global Chief Operating Officer at EssenceMediacom and CEO of MediaCom in the UK and EMEA.
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Krichefski said: “I’m incredibly excited to be joining PMG at such a pivotal stage of its growth. What I love about this company goes beyond its impressive track record. PMG is a company at the intersection of talent, technology, and transformation, perfectly suited to a marketing landscape that demands agility, speed, and innovation. From the very beginning, I’ve experienced a values-driven company that aligns with my own, with people and customers at its core, while simultaneously embracing a future defined by AI, transparency, real-time decision-making, and connected platforms. It’s this combination of purpose, modernity, and dynamism that makes this opportunity so exciting for me.”
Krichefski’s arrival coincides with PMG’s significant global expansion, with 20% year-on-year growth. It also follows a number of high-profile executive appointments in recent months, including Leah Meranus as SVP Customer Success; Matt Dailey as Head of Analytics & Measurement, EMEA; Chad Stoller as Global Head of Media; and Andrea Terrassa as Chief Operating Officer. These appointments reflect PMG’s commitment to shaping the future of marketing and advertising through technology, expertise, innovation, and operational excellence.
PMG has further expanded its global presence and capabilities in retail media with the acquisition of Camelot Strategic Marketing & Media, followed by UK-based RocketMill and most recently Momentum Commerce.
As part of its ongoing commitment to advancing the technology and AI foundations of the marketing industry, PMG unveiled the Alli Marketplace at this year’s Cannes Lions. This unique media buying solution is fully integrated with the proprietary Alli operating system. Initially launching with 22 platform and publisher partners, the platform provides marketers with unprecedented control, transparency, and speed through automated, intelligence-driven media investing.
SOURCE: Businesswire
