Zocks, a privacy-first AI platform built for financial advisors, has raised $45 million in Series B funding to accelerate the evolution of its technology from an operational time-saver into a growth-driving engine for advisory firms. The round was co-led by Lightspeed Venture Partners and QED Investors, with participation from Illuminate Financial and existing backers Motive Partners, Expanse Venture Partners, Entrée Capital, and 14Peaks Capital. With this raise, Zocks’ total funding reaches $65 million, following its $13.8 million Series A in March 2025.
The fresh capital will support the expansion of Zocks’ agentic AI capabilities, enabling advisors to move beyond task automation and toward proactive business development. Through the analysis of structured data created from conversations with clients, in addition to data from other connected systems, Zocks is able to identify areas of planning incompleteness, as well as opportunities within an advisor’s book of business, and provide recommendations for next-best actions that can be accomplished within one workflow.
Zocks currently assists advisors in recovering over 10 hours of time per week by turning meetings and calls into structured, usable data. The solution connects bi-directionally with CRMs, financial planning software, tax preparation software, and portfolio management systems. These integrations also allow Zocks to generate deeper insights, such as identifying clients without college savings plans, accounts held outside management, or households nearing required minimum distribution age.
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Today, more than 5,000 financial firms use Zocks, including enterprise clients such as Ameritas, Carson Group, Kestra Financial, and Osaic. The platform’s growth comes as the financial advice industry faces mounting pressure from advisor shortages and rising client expectations for personalized service.
“This past year has shown just how fast AI is advancing and, with it, how quickly client expectations are changing,” said Mark Gilbert, CEO and Co-founder of Zocks. “Clients want highly personalized service where advisors are anticipating their needs. Zocks is both a system of work for advisors, and now also a system of insight for advisors and firms. We’re aggregating data and intelligence to identify revenue-producing activities, and to guide advisors to be more personalized and proactive across their entire book.”
Investors see Zocks as emerging infrastructure for modern advisory firms. “Zocks isn’t just another AI meeting tool, it’s emerging as the system of work for advisors and agents,” said Laura Bock, Partner at QED Investors. “We were super impressed by the depth of workflow automation and the ability to operate across core systems, data sources, and compliance environments at enterprise scale. As firms look to scale personalized service and compete on client experience across wealth, banking, and insurance, Zocks will become essential infrastructure.”
