Wednesday, February 4, 2026

HuLoop and Ceto Partner to Drive AI-Powered Work Optimization for Financial Institutions

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HuLoop Automation has entered a strategic partnership with Ceto to advance AI-driven work optimization for community banks and credit unions, combining HuLoop’s Unified Work Optimization platform with Ceto’s intelligence solutions and consulting expertise. The collaboration integrates HuLoop’s human-in-the-loop automation capabilities with Ceto’s NOVA™ platform, VendorLink™, MarketView™, and NexBridge™ solutions, enabling financial institutions to automate complex, repeatable processes while leveraging real-time market, performance, and vendor insights.

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“By partnering with Ceto, we’re empowering banks and credit unions to streamline work across people, processes and technology, turning intelligence into impact,” said Todd Michaud, President and CEO of HuLoop. Douglas Ceto, CEO of Ceto, added, “This partnership with HuLoop brings a critical automation dimension… enabling our clients to not only see what needs to be done but also automate key processes with confidence.” Together, the firms aim to deliver enhanced operational efficiency, clearer visibility, and better decision-making, addressing competitive and operational pressures while unlocking actionable insights for growth across financial institutions.

Read More: HuLoop and Ceto Form Strategic Partnership to Advance Adaptive Work Optimization for Financial Institutions

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