NowVertical Group Inc. has completed its One Brand strategy. This unifies all acquired businesses under the NowVertical name and marks the end of the integration phase that started in August 2024. The change brings together nine acquisitions into one global identity. It reduces brand fragmentation and allows the company to focus on execution, operating leverage, and scalable growth in 2026.
NowVertical is now a unified global organization instead of separate regional entities. This alignment across sales teams, delivery operations, and partner engagement has boosted sales efficiency. It has also made it easier for enterprise clients and partners to interact with the company. The impact is already measurable. In Q3 2025 year-to-date, integration-led revenue accounted for approximately 12% of total revenue—exceeding the company’s stated 10% target. This revenue, generated through cross-sell, multi-region delivery, and partner-enabled engagements, is achieved without incremental acquisition costs, supporting margin expansion as the business scales.
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NowVertical’s integration strategy is anchored in three core pillars. Account integration has enabled cross-selling within global enterprise clients by coordinating multi-region teams. Notable examples include a $1.25 million energy-sector contract in Argentina enabled by collaboration with the Brazil team, and expanded European-led delivery for North American clients that generated more than $500,000 in incremental revenue. Partnership integration has strengthened relationships with technology partners by presenting a single, globally recognized brand, contributing to new Google Cloud engagements across multiple regions. Capability integration leverages global delivery hubs in Argentina and India to support higher-value services for North American clients while maintaining disciplined unit economics and gross margins of around 50%.
“Unifying our brand marks a clear transition from integration to value realization,” said Sandeep Mendiratta, CEO of NowVertical. “It simplifies how enterprise clients engage with us, strengthens partner confidence, and improves our ability to scale efficiently. The progress we delivered in 2025, particularly in integration-led revenue, demonstrates the strength of our model. As we enter 2026, this alignment across brand, delivery, and go-to-market provides a clearer line of sight to sustained organic growth and long-term shareholder value.”
NowVertical, with One Brand in place, aims to grow cross-sell and partner-sourced opportunities. This will depend on execution and market conditions as the company moves toward its next phase of growth.
