PDCflow has introduced a new go-to-market model designed to help software companies transform eSignature capabilities into a recurring, high-margin revenue source. The Signature Facilitator (SignFac) model of the company allows software companies to integrate white-label eSignatures into their platforms while retaining ownership of the customer relationship.
The traditional method of software companies has been to use third-party providers of eSignatures, which charge per seat or per envelope. Even though this method allows software companies to enter the market quickly, it also results in reduced profitability and forces them to adopt a referral business model with low margins. PDCflow’s new model aims to reverse that dynamic by allowing platforms to act as the merchant of record, keeping a larger share of the revenue generated from eSignature usage.
“With PDCflow’s white-labeled esignatures, your company can own the entire customer relationship, delivering a unified experience while generating much higher margins on esignature vs industry standard referral models.” Ed Bills, COO, PDCflow.
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Under the Signature Facilitator framework, PDCflow supplies the underlying eSignature infrastructure, while software vendors control branding, pricing, and customer experience. The strategy is modeled after the Payment Facilitator (PayFac) model, which has been successful in the payments industry, and applies the same principle to digital agreements and approvals.
The embedded solution is designed with open APIs, making it easier for developers to quickly incorporate eSignature workflows without having to set up complex backend infrastructure. Vendors can also design their pricing structures in a way that fits their overall business model, whether it’s usage-based pricing, subscriptions, or add-ons.
In addition to generating additional revenue, PDCflow also sees the embedded solution as a tool that can be used to optimize key SaaS metrics. By keeping customers within a single, branded environment, platforms can increase net revenue retention and customer lifetime value while reducing churn risk associated with third-party redirects.
With the launch of SignFac, PDCflow is targeting software companies looking to move eSignatures from a commodity feature to a strategic monetization engine—one that supports both growth and long-term customer engagement.
