Praxis Solutions has introduced WealthHawk, a money-in-motion intelligence platform designed to help financial advisors drive organic growth by identifying households experiencing major financial life events. As competition heats up in wealth management, the platform targets key wealth events. These include inheritances, business sales, retirements, and other liquidity moments. During these times, people often look for financial advice or change their advisors. WealthHawk highlights these opportunities with insights from various data sources. This helps advisors connect with prospects more effectively, rather than using cold outreach. Built on a growing national database, the platform can scale as Praxis expands its data coverage.
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The company has also introduced WealthHawk Basic, aimed at advisors and firms looking to incorporate event-driven prospecting into their outreach strategies without long-term commitments. “I started cold calling at Dean Witter. Thousands of dials from a cubicle, and one day a week from a Sears store. My first three meaningful accounts were an inheritance, a business sale, and a retirement. The pattern hasn’t changed. Life events create a need and an opening. Today, technology allows WealthHawk to identify those moments at scale.” said Bill Dwyer former President of LPL Financial and now Executive Chairman of Praxis Solutions.
