Coupa, the leading platform for autonomous spend management, announced the appointment of Jeff Collier as Chief Revenue Officer (CRO). Collier steps into this crucial leadership role to oversee the evolution and expansion of the company’s revenue and sales strategies as Coupa continues to scale and grow its value to customers using agentic AI.
“We are thrilled to welcome Jeff to the Coupa Village. His strength in understanding customer needs and building commercial ecosystems combined with market expertise and proven leadership make him a natural fit for the role,” said Leagh Turner, Coupa CEO. “Jeff joins at a critical time as we accelerate our AI leadership using our proprietary $9.5 trillion data set to increase our value to customers – building on the nearly 50:1 ROI we deliver to our customers for every dollar they invest with Coupa.”
“Joining Coupa at this time of rapid acceleration is an incredible personal and professional opportunity. With the early success of Coupa Navi™ AI agents and Coupa Smart Intake and Orchestration, we are becoming the de facto industry AI platform and definitive intelligent system of decision during this era of significant change and opportunity. It’s a privileged position to hold in the age of AI and I’m excited to join the team that is delivering real AI ROI to customers around the world,” said Collier.
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Collier is a world-class revenue leader with unparalleled domain expertise. He led the global revenue organization for Intelligent Spend and Business Network at SAP and prior to joining Coupa, he advised procurement, supply chain, and financial management software companies and their investors globally.
Collier succeeds Kevin Hester, who served as interim chief revenue officer since August 2025. Hester will continue to work with Coupa as an advisor to support the company’s growth goals.
“We are deeply grateful for Kevin Hester’s tremendous contributions and that he will continue on our journey in an advisory capacity,” added Turner. “Coupa is building an exciting future with 20 years of innovation and success to meet this moment. Coupa’s AI journey began with the first transaction on our platform and I can’t wait to share how far we have come when we come together at Coupa Inspire.”
SOURCE: PRNewswire
