payabl. has launched Click to Pay with Visa, a new payment solution that makes online payments easy and helps increase checkout speed, boost authorisation rates, and create a better digital payment experience for both the consumers and merchants.
Using Tokens, Payments Turn Simpler Online Checkout
The Click to Pay feature completely changes the way card payment is done online. Henceforth, rather than entering card details manually, customers are asked to authorize using a tokenized checkout. On registration, it is possible to make a transaction with a few clicks-usually without providing details again.
This is like using contactless payments in stores where the card is touched to a device-makes it easier but also secure at the same time. When one is using phones, simply by cutting down on the number of steps at a checkout can be very helpful to the customers because often the long form is a major reason for them to give up their shopping carts.
Driving Measurable Gains for Merchants
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For businesses, the impact of Click to Pay extends beyond convenience. According to Visa, the solution can deliver up to an 11% increase in authorisation rates compared to manual card entry, while also lowering fraud risk through network tokenisation.
By accelerating checkout and improving transaction approval rates, merchants can reduce drop-offs and capture more completed purchases—key factors in improving eCommerce performance.
“With online checkout, every extra step costs conversion,” said Breno Oliveira, Chief Product Officer at payabl. “Visa Click to Pay removes one of the biggest points of friction at the moment of purchase. It helps merchants approve more legitimate transactions, reduce fraud exposure, and give customers the experience they already expect.”
Seamless Integration Across Devices
Click to Pay with Visa is available through payabl. checkout, allowing merchants to enable the feature without complex integrations. The solution is compatible across devices and supports existing authentication protocols, including 3D Secure where required.
“Consumers have come to expect a highly personalised, intuitive, and seamless payment experience, whether they’re buying a coffee, shopping online, or applying for a loan. Visa Click to Pay aims to meet these expectations by removing the need to manually enter card details, thus enhancing both security and the consumer experience in online card payments. With the support of network tokens, Visa Click to Pay enabled a more secure and smoother transaction process, available in many countries around the world. According to European VisaNet data, Visa Click to Pay may allow a 4.5% uplift in merchant sales, meaning a possible annual increase of €51 bn in SMB eCommerce sales in the UK and EU,” said Michael Ioannides, Country Manager, Visa Cyprus.
Meeting Rising Expectations in European eCommerce
This launch is in line with payabl.’s wider strategy to enhance checkout experiences and increase conversion rates through optimization at scale. As online commerce is changing, customers’ desire for fast, easy, and safe transactions are on the rise.
payabl.’s State of European Checkouts report shows how speed (46%), convenience (44%) and security (41%) have become the main criteria for consumers in their payment choices. Also, 53% of consumers are willing to try new payment methods, while 48% are ready to use one-click checkout solutions if these solutions come from well-known brands.
“Checkout is no longer just the final step of a transaction,” said Oliveira. “It is a critical part of the overall customer experience. Our research shows that 43% of European consumers will not return to a site after a poor checkout experience. For merchants across the UK and Europe, that translates directly into lost customers and lost revenue.”
Expanding Checkout Optimization Across Europe
Click to Pay with Visa is now live for eligible merchants across Europe, reinforcing payabl.’s commitment to delivering high-performance payment solutions. By combining speed, security, and ease of use, the solution helps businesses meet evolving consumer expectations while driving measurable improvements in conversion and revenue.
