Informa TechTarget announced that it will extend its coverage of the financial services industry to the UK, which will increase its global audience reach and marketing capabilities. From now on, the company will be able to expose its wide range of data-driven solution products – content marketing, demand generation, email newsletters, video campaigns, and event amplification – in the UK to help clients attract the financial services decision-makers in this important market.
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Besides its popular brands in the U.S. like Banking Dive, CFO.com, Insurance Dive, and Payments Dive, the company has also included UK-based titles such as Accountancy Age, The CFO, and The Global Treasurer in its portfolio. This expansion adds over 180,000 new UK-based professionals to its existing audience of more than 1.2 million financial services decision-makers. “We’re excited to extend our vertical industry model to include financial services decision-makers in the UK, enabling our global and European customers to inform, influence, engage, and convert in-market B2B solutions buyers in this important market,” said Gary Nugent, CEO of Informa TechTarget.
