Equifax has announced a strategic partnership with Ataeva to introduce the Ataeva Product Suite, a diagnostic toolkit designed to help financial institutions better assess customer value and optimize credit portfolios for profitable growth. Powered by Equifax’s consumer credit data, the suite includes two key solutions-Ataeva TAPS℠ (Total Annual Plastic Spend) and Ataeva CYM℠ (Card Yield Metrics)-which leverage over 100 FCRA-regulated attributes and up to 12 months of trended data to identify high-value, low-risk customers. These tools enable lenders to pinpoint high spenders, evaluate credit limit increases, and identify responsible borrowers who may benefit from improved terms such as lower interest rates. “This partnership is driving sustainable value for our financial institution customers,” said Harald Schneider, Global Chief Data & Analytics Officer at Equifax.
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“By integrating these predictive attributes, we are empowering financial services to create a highly personalized, profitable and compliant strategy across every phase of the customer lifecycle—from acquisition pre-screening to proactive, data-driven retention. This capability elevates the industry standard for risk assessment and portfolio optimization.” The collaboration addresses inefficiencies in prospect valuation, enabling more precise targeting and stronger ROI. “By combining Ataeva’s advanced analytics with the differentiated data assets provided by Equifax, we are helping to solve the market’s core inefficiency in prospect valuation,” said Ajay Pillai, Co-Founder of Ataeva. “The Ataeva Product Suite helps give issuers the proprietary metrics to accurately identify true revenue potential and build highly profitable portfolios of low-risk revolvers and high spenders.
