Welcome to CROFirst’s Weekly Roundup—your go-to digest for the most significant developments in revenue operations, performance metrics, AI innovation, and customer success. Here’s what’s new this week in the world of Chief Revenue Officers.
In Sales & Marketing Alignment news this week…
🔗 Scorpion Unveils Capacity Marketing Engine to Eliminate Ad Waste
Scorpion has launched its Capacity Marketing Engine, a groundbreaking solution aimed at maximizing ROI for home services businesses by aligning ad spend with real-time availability and schedule gaps.
🔗 Recurly Debuts Next-Gen Product Suite for Subscription Businesses
Recurly’s new product suite empowers subscription-based companies with advanced tools for revenue optimization, churn reduction, and customer personalization.
🔗 ShipBob Partners with Temu to Expand Global Sales Channels for U.S. SMBs
U.S. small businesses can now reach global customers more efficiently, thanks to a new partnership between ShipBob and Temu aimed at enhancing international logistics and fulfillment.
In AI & Enterprise Performance news this week…
🔗 SparkBeyond Launches Always-Optimized AI Platform for Smarter Decision-Making
SparkBeyond’s new platform leverages always-on AI optimization to identify key performance drivers, helping enterprises act faster and with greater precision.
In Customer Success & Tech Innovation news this week…
🔗 Varicent Joins Workday Innovation Partner Program to Advance Sales Performance Integration
Varicent’s integration with Workday aims to deliver better sales performance insights by bridging HR data with incentive compensation models.
🔗 Fathom Adopts Reach Framework to Drive AI-Powered Customer Expansion
Fathom is empowering customer success teams with the Reach Framework—an AI-driven model that identifies upsell opportunities and helps scale account growth.
🔗 ThriveCart Introduces Stripe Connect Integration and Pro Features for Online Sellers
ThriveCart’s latest updates include seamless Stripe Connect integration and new pro-tier features, boosting the capabilities of digital entrepreneurs and eCommerce businesses.
🔗 HubSpot Launches AI Agents to Fuel SMB Growth
HubSpot is leveling the playing field for SMBs with the launch of AI agents that automate CRM tasks, marketing workflows, and sales enablement strategies.
In Investment & Strategic Growth news this week…
🔗 SmarterDx Secures Strategic Investment to Expand Clinical AI Platform
With backing from New Mountain Capital, SmarterDx will scale its AI-powered clinical intelligence platform—streamlining revenue cycle processes for healthcare providers.
Article of the Week
🔗The Rise of AI in Enterprise Risk Management: Opportunities and Pitfalls
This in-depth feature explores how AI is transforming risk management strategies for enterprise leaders. While AI presents groundbreaking opportunities in prediction and prevention, the article also outlines critical pitfalls and ethical challenges CROs must prepare for in today’s data-driven business landscape.
