Attain, a leading permissioned commerce data company that powers real-time purchase measurement and sales outcome signals for brands, announced substantial updates to OutcomeHQ, representing a powerful evolution of its platform that unifies consumer purchasing insights, audience building, activation, real-time sales performance optimization, and in-flight sales lift measurement into a single effortlessly easy platform called OutcomeHQ. With $700 billion in tracked annual spend across 10 million verified shoppers, OutcomeHQ turns real purchase behavior into real-time action. Marketers can now plan smarter, activate faster, and optimize while campaigns are still in flight.
“Attain’s insights platform has been instrumental in helping us identify, quantify, and activate high-value consumer segments. With visibility into the spending behavior of over 10 million consumers, we were impressed by the accuracy of the data and the speed at which we could derive insights, even from complex, custom datasets,” said Michael Treon, Head of CTV & Video Strategy at PMG. “The added intelligence around recency, frequency, switching behavior, and psychographics provides a uniquely comprehensive view of the consumer.”
Once known primarily for outcomes measurement and targeting, Attain has evolved into a strategic operating system for outcome-driven media investment. OutcomeHQ brings together previously siloed tools: insights, audiences, and measurement, into one intuitive interface.
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Three major innovations headline the launch:
- Premium Insights: Always-on, retailer-agnostic purchase intelligence is now built directly into the platform across Amazon, Walmart, Target, and thousands more.
- One Click Audiences: Marketers can turn any insight or performance signal into a ready-to-activate audience. With more than 20 platform integrations, audiences can be pushed to preferred destinations such as Meta, TikTok, and The Trade Desk in one click.
- AI-Powered Planning: Users can generate custom audience strategies using a simple text prompt or by uploading a PDF – for example: “tech enthusiast dads buying Starbucks once a week.” Proactive summaries and planning recommendations surface automatically, helping uncover new media opportunities grounded in verified shopper behavior.
“With OutcomeHQ, marketers gain the power to see what’s happening as it unfolds — and take action to shape what happens next,” said Brian Mandelbaum, CEO of Attain. “This marks a fundamental shift from retrospective analytics to real-time decisioning, giving teams the full-funnel visibility and optimization tools they need to optimize to concrete sales metrics as they occur in-flight, not weeks later. What sets OutcomeHQ apart isn’t just the data; it’s what marketers can do with it. We built this platform from day one to eliminate age-old data access challenges that erode the ability to understand your customers, how your media investment influences their behavior, and how to empirically validate that your media strategy contributes to real-world sales growth.”
With OutcomeHQ, marketers can act on verified shopper data without relying on third-party measurement vendors. Teams across planning, analytics, activation, and sales can collaborate in one unified ecosystem, supporting high-stakes decisions by providing insights alongside clear, immediate next steps. The release reflects the company’s broader go-to-market strategy to build a more equitable and efficient data sharing ecosystem and become the operating system for outcome-driven media investment.
Source: PRNewswire
