Bloomreach, the agentic personalization platform, has collaborated with Databricks, the biggest data and AI company, launching a native integration that allows marketers to simply bring customer and product data from the Databricks Data Intelligence Platform into Bloomreach. The integration eliminates reliance on IT or engineering teams, allowing marketers to leverage enterprise-level data for real-time, one-to-one campaigns.
Marketers now need data and insights to be actionable in their marketer-friendly solutions,” said Meera Murthy, General Manager and Vice President of Product, Bloomreach Engagement. “Our native integration with Databricks closes the loop between data and activation. We’re putting the power of enterprise-class data in marketers’ own hands, enabling them to create hyper-personalized experiences without relying on IT organizations or struggling with clunky data siloes.”.
The solution enables real-time synchronization of behavior events, customer profiles, and product catalogs, and thus the most accurate, up-to-date data is used to construct campaigns. Through direct connection to a company’s Databricks lakehouse, marketers can leverage enhanced insights and react in real time without the usual data bottlenecks.
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The top benefits of the integration include:
Enriched Customer Profiles: Import rich attributes such as purchase history, demographics, and loyalty status to build advanced segmentation and more targeted campaigns.
Real-Time Campaign Triggers: Initiate on-time, behavior-based campaigns based on real-time event data or newly updated customer data.
Synchronized Product Catalogs: Keep accurate product data in all channels of marketing with automated synchronization of data.
Advanced Loyalty Programs: Leverage loyalty data to segment campaigns based on membership level, points balance, and reward status.
This combination allows Bloomreach and Databricks to deliver an end-to-end data-to-activation flow that enables brands to execute highly personalized marketing initiatives at scale with zero IT involvement.
