Welcome to CROFirst’s Weekly Roundup—your trusted source for the latest developments in strategic revenue management, tech-led growth, and operational intelligence. This week brings major funding news, strategic acquisitions, and powerful AI-driven platforms redefining how businesses streamline operations and align revenue outcomes.
Strategic Revenue Management
Everstage Launches Agent Core to Unify Sales Performance Management
Everstage, a pioneer in AI-first Sales Performance Management (SPM), has announced the launch of Everstage Agent Core-a groundbreaking agentic intelligence layer designed to deliver automation.
Investment and Budget Allocation
Performance Metrics & Analytics
Dexian Acquires Conga Technologies to Bolster AI-Driven Business Transformation
⭐ Article of the Week
What Is Affiliate Revenue? A Strategic Guide for B2B Revenue Leaders
Modern B2B companies are constantly seeking growth paths that extend beyond traditional sales funnels. In a climate where customer acquisition costs continue to rise, affiliate revenue is emerging as a compelling strategy. It allows B2B businesses to scale revenue streams without scaling sales teams at the same rate. The shift toward digital channels is evident in broader market trends. For instance, retail e-commerce sales in the U.S. reached US$ 300.2 billion in the first quarter of 2025, accounting for 16.2% of total retail sales, a 6.1% increase from the prior year. This surge in digital commerce underscores the importance of building scalable, partner-driven revenue streams like affiliate programs.
