Ibotta, Inc. has launched LiveLift™, a tool for measuring and optimizing in-flight campaigns. This tool helps Consumer Packaged Goods (CPG) brands improve their promotions’ performance and profits. It marks a major advance in using performance marketing for CPG strategies, which often face slow insights and limited optimization.
With LiveLift, brands can track and tweak their campaigns in real time. It provides clear insights into sales lift, product speed, and repurchase habits. Early tests with brands like Liquid Death, Kimberly-Clark, and Hain Celestial showed great results. These pilots highlighted LiveLift’s ability to boost sales growth and improve promotional spending efficiency.
“LiveLift brings the principles of performance marketing such as flexibility and responsiveness to promotions, giving marketers an enhanced ability to set incremental sales targets, measure and optimize campaigns in an ongoing way to drive profitable revenue growth and expand market share,” said Bryan Leach, CEO and founder of Ibotta. He added that while digital marketers have long benefited from precise real-time measurement, CPG promotion teams have historically lacked comparable tools—an industry gap LiveLift is designed to close.
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During the pilot phase, participating brands reported meaningful gains, including stronger sales lift and faster purchase cycles. Benoit Vatere, Chief Media Officer at Liquid Death, noted: “LiveLift enables brands to reinvent their national promotion strategy, allowing them to drive incremental volume at scale with control and efficiency.” He added that the tool helped Liquid Death make more informed, ongoing investment decisions by clearly surfacing incremental lift.
LiveLift builds on Ibotta’s broader push to establish a new performance marketing standard for CPGs. It follows the company’s recent strategic partnership with Circana, whose early Household Lift studies found that Ibotta campaigns significantly outperformed category benchmarks.
The announcement comes ahead of Leach’s November 4 mainstage appearance at Adweek’s Brandweek, where he and Vatere will discuss how real-time data and optimization are reshaping the consumer shopping experience.
