LexisNexis® Legal & Professional, a global leader in legal, regulatory, and business information and analytics, today announced the launch of the InterAction+™ Cloud API, alongside a strategic expansion of the InterAction+ Partner Network. These advancements significantly increase integration flexibility, offering firms enhanced access to connected tools, technologies, and data ecosystems that fuel automation, transparency, and business development growth.
The newly introduced InterAction+ Cloud API provides secure, cloud-native access to reliable and structured CRM data through a single, scalable interface. Built for performance and adaptability, the API allows organizations to synchronize contact management, activities, and list-building processes—enabling seamless two-way integrations and driving smarter, more efficient workflows.
To further amplify the platform’s connectivity, the expanded InterAction+ Partner Network brings together a growing alliance of third-party software providers, data vendors, and technology service partners. This collaborative ecosystem supports plug-and-play integrations across a wide array of legal marketing and business development tools.
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A core focus for InterAction+ remains its deep compatibility with the Microsoft 365 suite. Building on this foundation, LexisNexis will extend capabilities with an upcoming Microsoft Power Platform connector, along with planned integrations with LinkedIn and Microsoft 365 Copilot—bringing CRM functionality directly into users’ familiar productivity tools like Outlook, Excel, and Word.
With the combined power of the new API and an expanded partner ecosystem, InterAction+ delivers enhanced functionality that empowers firms to:
- Unify Data Across Systems – Integrate InterAction+ with key business tools such as email, digital marketing, content platforms, and analytics software to provide a holistic view of client and prospect data.
- Enhance Targeting and Personalization – Leverage real-time CRM insights to segment audiences dynamically, supporting highly personalized and timely outreach—ranging from client updates to event invitations.
- Automate Workflows and Reduce Manual Entry – Automatically update contact information and engagement lists across platforms, saving time and enabling professionals to focus on strategy and relationship-building.
- Ensure Accuracy and Compliance – Maintain consistent, up-to-date contact records and communication preferences across systems, helping reduce risk and improve data governance.
“The InterAction+ Cloud API and expanded Partner Network enables broader access to tools and data sources to deliver enhanced relationship intelligence and greater visibility into growth opportunities for our clients,” said Tony Pazakis, VP of InterAction. “Our vision is to integrate Protégé, our personalized AI assistant, into InterAction+, delivering marketing and business development insights to our users sourced by integrated data across the firm ecosystem and harnessed by the power of AI.”
As firms increasingly prioritize client intelligence, data-driven growth, and integrated technology stacks, the latest InterAction+ innovations mark a pivotal step forward in modernizing CRM for the legal and professional services industries.
