Madison Logic, a top B2B marketing tech company, introduces the ML Intent Dashboard. This tool transforms buyer intent insights into clear strategies for ABM performance. It acts as a central hub that shows key intent signals. This helps marketers find valuable accounts. They can also watch competitors and improve campaigns quickly.
“B2B marketers don’t need more data, they need better direction on how to act on that data,” said Keith Turco, CEO at Madison Logic. “By bringing insight into focus with a single, actionable view of buyer readiness, we’re helping marketers and agencies alike cut through buying group complexity to make smarter decisions, sharpen targeting and optimize campaigns in real time to drive measurable revenue impact.”
The ML Intent Dashboard provides marketing and sales teams with a complete view of buyer intent, engagement, and readiness to enable them to act fast on high-value opportunities. Aggregating many sources of data in one interface, it allows users to prioritize accounts, create tailored messaging, and find the key buying committee member targets. Powered by ML Insights, the company’s AI-driven intent signal engine, users can filter their data by region, industry, or company size in order to better align outreach to their ideal customer profiles.
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Key features include:
Unified View: Merges engagement, intent, and competitive data for better decisions.
Competitive Benchmarking: Displays brand performance against rivals in various regions and sectors.
Next Best Action Recommendations: Offers trending topics, similar accounts, and fresh outreach strategies.
Madison Logic also previewed Predictive Buying Stage. This new feature organizes accounts based on their buying journey stage: Pre-Awareness, Awareness, Consideration, or Decision. This helps teams tailor their outreach based on buyer readiness.
“These new capabilities are where intelligence meets execution,” said Elizabeth Ronco, SVP of Product at Madison Logic. “By giving B2B marketing and sales teams enhanced clarity of buyer intent, readiness, and engagement, they not only have visibility into who’s in-market, but also now have the power to act on that intelligence in real time, enabling stronger alignment around shared priorities and outcomes.”
