Operative, a leading provider of advertising management solutions for major media organizations, has announced the launch of AOS + OnAir Local, a next-generation, AI-powered cloud platform designed to unify and streamline advertising sales and operations for local broadcasters. The new platform aims to optimize traditional linear advertising while driving growth across digital channels.
As local broadcasters face mounting pressure to manage both legacy linear ad businesses and expanding digital operations, AOS + OnAir Local offers a comprehensive solution that integrates sales, trafficking, and billing into one cohesive system. The platform merges two of Operative’s core technologies—AOS, the company’s AI-enabled media platform, and OnAir, a modern broadcast traffic management tool. Together, they provide a cross-platform solution that increases operational efficiency and boosts revenue across both linear and digital formats.
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Among its key capabilities, AOS + OnAir Local delivers automated workflows that cut proposal creation time from hours to minutes, unified data for improved planning and execution, and robust support for cross-platform advertising. It also enhances inventory monetization through programmatic channels and offers a consistent user interface across all modules for ease of use and faster onboarding.
“Local broadcasters are at a critical inflection point. With digital transformation becoming imperative, they need solutions that can both optimize their existing business and accelerate growth in new areas. AOS + OnAir Local delivers precisely what these companies need to thrive now and in the future,” said Michael Grossi, CEO of Operative.
With this launch, Operative reinforces its commitment to empowering local broadcasters with the tools they need to succeed in a rapidly evolving media landscape.
