Marketing analytics platform Singular has announced a new integration with Claude, Anthropic’s advanced large language model (LLM), allowing marketers to access and query campaign data in real time using simple natural language prompts. This development marks the first use of the Model Context Protocol (MCP) within the mobile measurement ecosystem, streamlining data interaction while upholding enterprise-grade security and governance standards.
With Claude now embedded into Singular’s analytics workflow, users can instantly access critical insights-such as top-performing ad partners, rising cost-per-install trends, and ROI breakdowns-without needing to write SQL queries or sift through complex dashboards. The setup is entirely code-free and available to all Singular customers through Claude’s integration panel.
“Speed is a competitive advantage,” said Gadi Eliashiv, CEO and co-founder at Singular. “By connecting Claude to our normalized, analysis-ready datasets, we’re equipping teams with faster, more intuitive access to the insights that drive growth.”
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Built on a secure, governed architecture, the integration supports real-time campaign changes, delivers visual data outputs like charts and performance comparisons, and ensures compatibility with enterprise compliance requirements. Singular also plans to expand support for additional LLMs, including ChatGPT and Gemini, as they adopt the MCP standard.
Singular’s platform, trusted for its extensive data connector ecosystem, also includes tools for fraud prevention, SKAN modeling, creative performance analytics, and unified cross-platform attribution—making this latest AI integration a powerful enhancement for data-driven marketing teams.
